What you'll learn
A digital marketing course syllabus typically covers core topics like SEO, content marketing, social media marketing, pay-per-click (PPC) advertising, email marketing, and web analytics. It also includes an introduction to digital marketing, website planning, and potentially more advanced subjects like e-commerce, affiliate marketing, and the use of AI tools.
Show More
Course Syllabus
Core digital marketing subjects
- Introduction to Digital Marketing: Understand the fundamentals, importance, and different types of digital marketing, including comparisons with traditional marketing.
- Search Engine Optimization (SEO): Learn how to improve website visibility in search engine results, including keyword research, on-page, and off-page SEO strategies.
- Content Marketing: Develop a strategy for creating and distributing valuable, relevant content to attract and engage an audience.
- Social Media Marketing: Master using social media platforms for marketing, including creating engaging content, running ad campaigns, and building brand loyalty.
- Pay-Per-Click (PPC) Advertising: Learn to create and optimize paid ad campaigns on search engines and social media.
- Email Marketing: Study how to build and nurture an email list, create campaigns, and use email for lead generation and customer retention.
- Web Analytics: Master tracking, analyzing, and reporting on website and campaign data using tools like Google Analytics to measure performance and improve ROI.
Advanced and supporting topics
- Digital Marketing Strategy: Create comprehensive digital marketing plans and budgets.
- E-commerce: Learn how to build, launch, and manage online stores.
- Affiliate Marketing: Understand how to set up and manage affiliate marketing programs.
- Mobile Marketing: Focus on strategies tailored for mobile devices.
- Emerging Trends: Cover topics like AI in marketing, video marketing, and influencer marketing.
- Website Planning: Learn the basics of planning and creating a website.
- Tools: Gain practical experience with common digital marketing tools and platforms.
Bestseller
